Your responsibilities
Do you thrive at the intersection of digital marketing performance and industrial innovation? Join EP Equipment in a hands-on, high-impact role where your expertise in Search Engine Advertising (SEA) directly supports our growth in the forklift and warehouse equipment sector.
As our new Google Ad Specialist,you’ll work on the planning, execution, and optimisation of paid campaigns across Google Ads and Meta Ads, with a strong focus on generating qualified B2B leads for our distribution network. You’ll collaborate closely with the ecommerce, marketing, and digitalisation teams, leveraging analytics to drive measurable impact in a fast-growing, international company.
YOUR FOCUS:
As our new Google Ad Specialist,you’ll work on the planning, execution, and optimisation of paid campaigns across Google Ads and Meta Ads, with a strong focus on generating qualified B2B leads for our distribution network. You’ll collaborate closely with the ecommerce, marketing, and digitalisation teams, leveraging analytics to drive measurable impact in a fast-growing, international company.
YOUR FOCUS:
- Plan, launch, and optimize high-converting campaigns on Google Ads and Meta (Facebook & Instagram) for B2B lead generation and build upon our existing ad campaigns
- Assist with tailored landing pages and campaign structures for logistics, warehousing, and material handling segments. WordPress and basic web design experience is a plus.
- Improve campaign performance through A/B testing, conversion tracking, and strategic budget allocation.
- Monitor KPIs and deliver actionable performance reports.
- Stay on top of platform updates, algorithm changes, and best practices in SEA for industrial B2B markets.